Pitch Management Report 2021
In talking to a spectrum of national and international law firms about the challenges they face, it became clear that there was a relative shortage of comparative published information about the pitch management process, in particular the pitch document creation.
Our first research to address this gap took place in 2017 and this year we are going back to repeat it, so that we can see the evolution of practices over the past years.
Research conducted by Dominic Carman
Key findings in 2017
firms believed it's important to make each pitch document unique
did not create significantly customised pitches