Report: The state of legal pitches

In the Enable pitch management report, written by Dominic Carman, we reveal how leading law firms are managing their pitching process to win new business, providing insights from Allen & Overy, CMS, Macfarlanes, Mishcon de Reya and White & Case. 

Interested in reading this report? Please enter your details below to receive your free copy. 

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What you'll find inside

The report reveals how 46 of the top 100 UK law firms:

Manage the pitching process

Address the challenges they face – more pitches in less time

Train their lawyers in pitching

Develop their pitch strategy

Insights from Allen & Overy, CMS, Kirkland & Ellis, Macfarlanes, Mishcon de Reya and White & Case.

Why Enable undertook this report

In talking to a spectrum of national and international law firms about the challenges which they face, it became apparent that there was a relative shortage of comparative published information about the pitch management process, in particular the pitch document. Enable therefore decided to undertake research via a survey of leading law firms to address some of these issues. The key findings of this report will hopefully add value to those involved in the pitch management process. Beyond that, Enable will thoroughly analyse the results to build the key findings into the Enable PitchPerfect platform and family of products going forward.

About the author 

Dominic Carman is a freelance writer, journalist and consultant. He executes bespoke projects for international law firms and investment banks - from thought leadership and report writing to digital content, ghost writing and speech writing. He also writes reports for Legal Business, The Times and Legal Week.


His clients include: Freshfields Bruckhaus Deringer, Hogan Lovells, Sullivan & Cromwell, JP Morgan and the European best friends of Slaughter and May. 

Dominic Carman

Report Writer

Want to know more about PitchPerfect?

PitchPerfect provides a unique solution to the challenges faced by Business Development departments and delivers high-quality, branded documents effortlessly in Word and PowerPoint. Use the PitchPerfect ribbon to access your bespoke templates and insert approved, up-to-date content and avoid issues with document formatting and corruption. 

Everything in PitchPerfect is accessed from a familiar location: Microsoft Word and PowerPoint, which means less training, fewer questions, and faster adoption.


To date it is used or being implemented by leading law firms including  three Am Law 100 firms, two top Australian firms, and several top 100 UK firms.

See PitchPerfect in action 

“PitchPerfect is so user-friendly, we saw immediate adoption across our global offices. For the first time, we are all using one system to produce documents that are consistent in content and branding.”


Christine Jung, Associate Director of Communications, Operations, Baker Botts

Join the discussion with Enable's pitch report webinar

Join Enable as we discuss the key insights from this survey and how firms can overcome the challenges they're facing. With report writer and host, Dominic Carman, and guest panelists: Geraint Evans (Head of New Business at CMS), Christine Jung (Associate Director, Communications Operations at Baker Botts), and Cathy Taylor (Client Services Consultant at Enable). 

To join the webinar, click here.

Meet our PitchPerfect team

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Enable are the authors of leading pitching technology, PitchPerfect. At our core, we believe all business is about people. This has led to us developing and delivering high-functioning software solutions to leading firms across the world.

                      to find out what we could do for you.

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